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Branding Packages: Stop Blending In

Whether you are building your first brand or rebuilding one you have outgrown, I create identities that open doors.

Brand Identity pricing

Not Sure Which Package?

Answer one question to find your best fit.

Is your business new (or needing its first real brand), or are you established and ready to compete at the next level?

What it costs

Transparent brand identity pricing. No hidden fees.

BE RECOGNIZED

Starting at

$2,700

Best When

You need to look professional fast

Perfect for new businesses or those using a DIY logo. Get a polished brand identity in 1-2 weeks that builds instant credibility.

Timeline

1-2 weeks

Expected

Professional identity

  • 5 logo concepts
  • 3 revision rounds
  • Color palette & typography
  • 10-12 page brand guidelines
  • Business card design
  • Social media profile templates
  • All file formats (AI, EPS, PNG, SVG, PDF)
Best Value

BE REMEMBERED

Starting at

$7,700

Best When

You've outgrown your current brand

For established businesses ready to compete at the next level. A complete brand rebuild with strategy, workshop, and comprehensive guidelines.

Timeline

4-5 weeks

Expected

Market-ready rebrand

  • Complete logo system (primary, secondary, icon)
  • Brand discovery workshop
  • Visual competitor analysis
  • 25-35 page comprehensive guidelines
  • Full stationery suite
  • Presentation template
  • Photography direction
  • Unlimited revisions until approved

Side-by-Side Comparison

Logo Concepts

BE RECOGNIZED

5 concepts

BE REMEMBERED

Complete logo system

Revisions

BE RECOGNIZED

3 rounds

BE REMEMBERED

Unlimited

Brand Guidelines

BE RECOGNIZED

10-12 pages

BE REMEMBERED

25-35 pages

Strategy Workshop

BE RECOGNIZED

Not included

BE REMEMBERED

Included

Competitor Analysis

BE RECOGNIZED

Not included

BE REMEMBERED

Visual analysis

Photography Direction

BE RECOGNIZED

Not included

BE REMEMBERED

Included

Collateral

BE RECOGNIZED

Business card + social

BE REMEMBERED

Full stationery suite

If you are reading this, you already have all the information you need.

You know what each package includes, what it costs, and what to expect. The next step is a conversation.

I know from GA4 that the average visitor spends over 7 minutes on this page before reaching out. Take your time.

What the Extra $5,000 Gets You

BE REMEMBERED is not "a nicer logo." It is a fundamentally different depth of strategy and breadth of applications.

Strategy

Logo-focused to brand discovery workshop (90 min)

Strategy before design

Competitor insight

Not included to visual competitive analysis

Stand out instead of blending in

Logo system

5 concepts to complete system (primary, secondary, icon)

Flexibility for every use case

Color system

Primary + secondary to extended system with usage rules

Everything stays cohesive

Typography

2 fonts to 3-4 fonts with hierarchy

Professional type system

Brand guidelines

10-12 pages to 25-35 pages

Any designer executes correctly

Collateral

Business card + social to full stationery suite + presentations

Every touchpoint covered

Photography direction

Not included to included

Every image matches the brand

Revisions

3 rounds to unlimited

Perfect, not "good enough"

What You Actually Get

A breakdown of real value in every package.

BE RECOGNIZED

Look professional fast without overinvesting

Ideal For You If

  • You're using a DIY logo or something a cousin designed
  • Your colors and fonts change depending on who makes the graphic
  • You're a new business that needs to look credible fast
  • Prospects have questioned whether your business is legitimate
  • You just need the essentials: logo, colors, fonts, and guidelines

Value Breakdown

5 logo concepts presented in context $2,000
3 revision rounds $500
Color palette with all codes (Hex, RGB, CMYK, Pantone) $300
Typography selection (2 fonts) $200
Brand guidelines document (10-12 pages) $1,000
Business card design (print-ready) $300
Social media profile templates $500
Complete file package (AI, EPS, PNG, SVG, PDF) $400
Total market value: $5,200 $2,700

Less than $75/month

Cost over 3 years

1 closed deal

Payback

You will use this identity for 3-5 years minimum. One client who chose you because you looked professional pays for this five times over.

BE REMEMBERED

Compete with companies that spent $50K on branding

Ideal For You If

  • Your current brand worked when you started but you have outgrown it
  • You're competing for larger contracts against polished companies
  • Prospects see your brand and assume you are too small for the job
  • Your business cards, proposals, and social profiles all look different
  • You need every touchpoint to tell the same professional story

Value Breakdown

Brand discovery workshop (90 min, recorded) $2,000
Competitor visual analysis (5-7 competitors) $1,500
Complete logo system (primary, secondary, icon) $3,500
Extended color system with usage rules $500
Typography hierarchy (3-4 fonts) $400
Custom graphic elements (patterns, icons, shapes) $1,500
Photography direction guide $800
Comprehensive guidelines (25-35 pages) $2,500
Full stationery suite + email signature $1,700
Presentation template $800
Social media templates (5+ formats) $1,000
Total market value: $16,200 $7,700

$20-50K at agencies

vs. competitor spend

1 won proposal

Payback

The first proposal you win because you looked like the right partner covers the entire investment. Your competitors spent $20-50K on their brands. You get 80% of that for $7,700.

Simply works for your small business

Small Business Branding That Sets You Apart

I research your market, study your competitors, and design a brand that makes you the obvious choice.

Research your market first

A brand built on what actually works in your industry

I look at your competitors, your customers, and what makes people choose one business over another in your space. Every design decision comes from real research, not personal taste.

Design original concepts

A logo that looks nothing like your competitors

No templates. No stock icons with your name underneath. Every concept starts as original artwork created specifically for your business. Your brand should be instantly recognizable.

Build a complete system

Colors, fonts, and styles that work together everywhere

A logo alone isn't a brand. I create the full system: color palette, typography, visual style, and rules for how they all work together. Your business card, your website, your truck wrap: all one cohesive look.

Write brand guidelines

A rulebook so anyone can use your brand correctly

When you hire a printer, a sign maker, or a social media manager, they get a document that tells them exactly how to use your brand. No more guessing. No more inconsistency.

Deliver every file format

Files that work for print, web, embroidery, signage, anything

You get vector files, web files, high-res files, black-and-white versions, reversed versions. Whatever you need in the future, you already have the right file. No coming back to me for a format conversion.

Train you on using it

You know exactly how to use your brand yourself

I walk you through everything: when to use which logo version, how to apply colors, what fonts to use where. You leave the project confident, not confused.

You own everything

Full rights, full files, no strings attached

The designs, the source files, the guidelines: they're yours. If you want to work with someone else later, you take it all with you. No licensing fees. No holdbacks.

Guarantees That Remove the Risk

Every engagement comes with protections that put the risk on me, not you.

Your brand identity investment is protected. If I cannot prove measurable progress, you don't pay. No contracts, no lock-in, no risk.

Love It Guarantee

I don't stop until you love it. If revisions aren't getting there, I keep working at no extra charge until you are genuinely proud to put it everywhere.

1-Year Evolution Credit

Business changes. If within 12 months you pivot, add a service line, or need brand updates for a legitimate business reason, you get $500 toward any update work.

Upgrade Path

Start with BE RECOGNIZED. If within 6 months you realize you need the full brand system, 100% of what you paid applies toward BE REMEMBERED. No penalty for starting smaller.

You Own Everything

Every file, every format, source files included. No licensing fees, no recurring charges. You walk away owning your brand completely. Forever.

Ready to start risk-free?

No contracts. No lock-in. Cancel anytime.

Common Concerns

Honest answers to the objections I hear most often.

You could get a logo for $500 on Fiverr. Then you pick business card colors that "seem right." Then your website uses different fonts. Then social graphics get another shade of blue. A year later, nothing matches and you look inconsistent. BE RECOGNIZED is not "just a logo." It is a system designed to work together from day one.

Branding is not about being big. It is about looking trustworthy. When a prospect compares your proposal to a competitor with a cohesive visual identity, who looks more credible? The one with consistent branding wins, regardless of company size. BE RECOGNIZED costs less than most businesses spend on one trade show booth.

BE RECOGNIZED is $2,700. Spread over 3 years (the minimum life of a good brand), that is $75/month. One client who chose you because you looked professional instead of amateur covers the entire investment. The question is not whether you can afford branding. It is whether you can afford to keep losing deals because your visuals say "I am not serious."

You are right that a logo alone will not. But branding is not a logo. It is the feeling someone gets at every single touchpoint: your website, business card, proposal, vehicle wrap, social profile. When everything is cohesive and professional, you stop losing deals to first impressions before you even get to show your work.

The Numbers Speak

Data-backed reasons to invest now.

Consistent brand presentation increases revenue by up to 23%

Lucidpress

It takes 5-7 impressions for someone to remember a brand

Pam Moore

59% of consumers prefer to buy from brands they recognize

Nielsen

Color improves brand recognition by up to 80%

University of Loyola

What Brand Identity Clients Say

Excellent
Based on 0 reviews

Real Results

Brand Identity Case Studies

See how brand identity has driven measurable growth for businesses like yours.

Close-up of a mustard gold t-shirt with the ALJLTY brand logo screen-printed in distressed black ink featuring a cross integrated into the letterforms, photographed at an angle on a light blue background

From acronym to apparel line: building a complete brand identity, product line, packaging system, and e-commerce store for a Colorado Springs ministry.

Result
Complete brand identity, apparel line, and e-commerce store launched from scratch
Zero
Starting Point
5 Types
Products Launched
Full Suite
Brand Touchpoints
12 Weeks
Time to Market

Brand Identity Insights

Latest articles and guides about brand identity.

An inconsistent brand quietly undermines every other investment you make

  • Every proposal you send with mismatched branding tells the prospect you lack attention to detail
  • A professional competitor with cohesive branding wins the benefit of the doubt before either of you say a word
  • Marketing without branding is pouring water into a leaky bucket. Ads, SEO, and networking all perform worse without a trusted visual identity
  • The longer you wait, the more touchpoints accumulate with your current inconsistent look, making a rebrand harder later
  • Your brand is working right now, for you or against you. There is no neutral.

Critical

  • Your logo was made in Microsoft Word or by a friend with no design training
  • Your business card, website, and social profiles all look like different companies
  • A prospect recently questioned whether your business was legitimate

Serious

  • You avoid handing out business cards because of how they look
  • Your brand was "good enough when you started" but you have outgrown it
  • Competitors in your space have polished, cohesive identities

Growing

  • You are going after bigger contracts that demand a more professional presence
  • Your team creates graphics inconsistently because there are no brand guidelines
  • You are about to invest in a new website (branding first saves rework)

Brand Identity Pricing FAQ

Straight answers to the most common pricing questions.

BE RECOGNIZED is $2,700 for a complete professional identity (logo, colors, fonts, guidelines, business cards, social profiles). BE REMEMBERED is $7,700 for a full brand system with strategy workshop, competitor analysis, and comprehensive applications. Both include all file formats and full ownership.

You could get a logo for $500 on Fiverr. Then you need business cards and pick colors that "seem right." Then a website with different fonts. Then social graphics with another shade of blue. A year later nothing matches and you are back asking for a rebrand. BE RECOGNIZED is not "just a logo." It is a system designed to work together. Pay once, be set for years.

All of them. AI, EPS, PNG, SVG, PDF. Full color, black, and white versions. Source files included. These work for any future use: printing, embroidery, websites, billboards. You never have to come back for a file.

BE RECOGNIZED: 1-2 weeks. BE REMEMBERED: 4-5 weeks. I don't rush strategy, but I also don't drag out timelines.

BE RECOGNIZED includes 3 revision rounds. BE REMEMBERED includes unlimited revisions until you approve. Most clients love their brand within 2-3 rounds, but if it takes more, it takes more.

Yes, and every dollar you paid for BE RECOGNIZED credits toward BE REMEMBERED if you upgrade within 6 months. Zero penalty for starting smaller and scaling up.

Payment Options

Flexible payment schedules for every package.

BE RECOGNIZED

2-pay

50% to start, 50% on delivery

$1,350 + $1,350

3-pay

Start, concept approval, delivery

$900 x 3

BE REMEMBERED

3-pay

Start, concept approval, delivery

$2,600 + $2,550 + $2,550

50/25/25 split

Deposit, concept, delivery

$3,850 + $1,925 + $1,925

Kristian Kreaktive at Google Activate event

Your pricing consultant

Kristian Kreaktive

Founder & Lead Strategist at Digital Marketing Services

17+ years of experience helping small businesses grow their online presence through strategic SEO, web design, and branding.

Google Certified 40+ Websites Built 5.0 Google Rating
Learn more about my approach

Ready to Get Started?

Every brand identity engagement starts with a free consultation. No pressure, no commitment. Let's figure out the right fit for your business.

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.