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Branding × Technology

Brand Identity for Technology Companies

Your product is enterprise-grade. Your brand looks like a weekend hackathon project. I build technology brands that close deals and attract funding. Backed by 2 Case Studies.

saas branding technology company brand identity startup branding b2b tech brand design software company logo
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Industries
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Cities
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Success Rate
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Featured Branding for Technology

Pegria Cyber Security branded building signage with compass-globe logo and custom wordmark on dark monolith outside modern glass office
Professional ServicesTechnology Branding

Brand Identity and Visual System for a Cybersecurity Firm

Complete brand identity and collateral for Pegria, a cybersecurity consulting and managed security firm in Los Angeles. Navigation-inspired logo, custom typography, and a kinetic visual system that makes a brand-new firm look enterprise-ready.

Result
From zero brand to enterprise-ready identity in 3 weeks
View Case Study

Technology Marketing Challenges

These are the problems we solve for businesses like yours.

Your Brand Screams "Early Stage"

You've raised funding, hired a team, and built a real product. But your logo was designed by a co-founder in Figma during the first sprint. Prospects and investors notice when the brand doesn't match the product's maturity.

Product UI and Marketing Don't Match

Your product interface uses one color palette and typography. Your website uses another. Your pitch deck uses a third. The inconsistency makes a unified product feel fragmented.

Competitors Look More Established Than You

Younger competitors with smaller teams but polished brands are winning the same deals. In B2B, brand perception directly affects which shortlist you make and how much budget a prospect is willing to commit.

Every Touchpoint Is a One-Off

Conference booth designed by one agency. Website by another. Pitch deck built internally. None of them look like the same company. As you scale, this fragmentation gets worse and more expensive to fix.

Professional Tech Branding vs DIY

Why technology companies can't afford to look scrappy forever

SEO

  • Brand that signals credibility to enterprise buyers and investors
  • Visual system that scales from website to product UI to pitch deck
  • Consistent identity across conference booths, marketing, and product
  • Positions your company for the next stage of growth
  • Full brand guidelines so any designer can produce on-brand work

DIY / Fiverr / Internal Design

  • Generic or inconsistent visual identity across touchpoints
  • No brand system means every new asset is designed from scratch
  • Signals "early-stage" to enterprise buyers evaluating credibility
  • Product UI and marketing materials feel disconnected
  • Expensive to fix later when you rebrand at scale

Branding Services for Technology

Tailored branding solutions for technology businesses.

Your customers have questions. Is your website answering them, or is a competitor? If not, you need:

Brand Strategy

Define your Technology brand positioning, voice, and messaging before any design begins.

  • Competitive brand audit
  • Target audience definition
  • Brand positioning and messaging
  • Brand voice and tone guidelines
Learn about Branding

Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:

Logo & Visual Identity

A distinctive logo and visual system that represents your Technology business at its best.

  • Custom logo design with variations
  • Color palette and typography system
  • Icon and graphic element library
  • Application mockups and previews
Learn about Branding

Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:

Brand Guidelines

A comprehensive brand book that ensures consistency across every Technology touchpoint.

  • Logo usage rules and spacing
  • Color specifications (print and digital)
  • Typography hierarchy and pairing
  • Do's and don'ts with examples
Learn about Branding

Is your website getting you new clients? Can you handle more? If not, you need:

Brand Applications

Your brand applied to the materials your Technology business uses every day.

  • Business card and stationery design
  • Social media templates
  • Presentation templates
  • Signage and vehicle wrap design
Learn about Branding

What to Expect

A realistic branding timeline for your technology business.

Day 30

Discovery & Strategy

Understand your Technology market and define your brand direction

  • Brand discovery workshop complete
  • Competitive brand audit delivered
  • Brand positioning defined
  • Initial concept directions presented
Day 60

Design & Iteration

Create and refine your visual identity

  • Logo concepts presented and refined
  • Color and typography system defined
  • Brand applications designed
  • Feedback rounds incorporated
Day 90

Finalization & Launch

Complete your brand system and roll it out

  • Final brand guidelines delivered
  • All source files transferred
  • Brand applications finalized
  • Launch support and training provided

Branding for Technology Case Studies

2 projects showcasing real results.

Branding for Technology FAQs

Common questions about working with us.

Before it becomes a liability. If you're pitching enterprise clients, raising a Series A or beyond, or hiring a marketing team, your brand needs to match your ambitions. The cost of rebranding later (updated product UI, reprinted materials, redesigned website) is significantly higher than getting it right now.

For technology companies, I deliver a logo with variations, color palette, typography system, brand guidelines, and application templates including pitch decks, sales collateral, and social media assets. I also provide product UI color and typography guidance so your marketing and product experience feel unified.

I design the brand system with both contexts in mind from the start. The color palette works for UI elements and marketing materials. Typography scales from product interfaces to conference banners. Everything is documented in brand guidelines so your design and engineering teams stay aligned.

A full brand identity project takes 6 to 10 weeks from discovery through final delivery. That includes competitive research, concept development, revision rounds, and production files for all key touchpoints. Timeline can extend if product UI integration is part of the scope.

A rebrand doesn't require changing everything at once. I plan rollout phases so you can update your marketing presence first, then evolve product UI in alignment with your development sprints. The brand guidelines serve as the target for all future updates, whether they happen in week one or month six.

2 Technology Projects

Your Product Is Enterprise-Grade. Your Brand Should Be Too.

Get a brand that closes deals, attracts funding, and scales with your company.

No Long-Term Contracts
Free 30-Min Strategy Call
Transparent Reporting
Kristian Kreaktive at Google Activate event

Your strategist

Kristian Kreaktive

Founder & Lead Strategist at Digital Marketing Services

17+ years of experience helping small businesses grow their online presence through strategic SEO, web design, and branding.

Google Certified 40+ Websites Built 5.0 Google Rating
Learn more about my approach

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.