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SEO × Construction

SEO for Construction Companies

Every shared lead from Thumbtack costs you $50 to $100. SEO builds a pipeline of homeowners who find YOU directly, with zero per-lead fees. Backed by 2 Case Studies.

construction company seo contractor seo general contractor marketing builder seo construction leads
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Case Studies
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Success Rate
If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days
you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back

Featured SEO for Construction

Sealwise Epoxy brand logo featuring an interlocking geometric diamond icon in dark navy with cream fill, paired with bold uppercase SEALWISE wordmark on a clean white background
Professional ServicesConstruction BrandingLocal SEO

How a Forced Name Change Became the Best Thing That Happened to a Colorado Springs Epoxy Company

A cease and desist letter forced a name change. Instead of panicking, they went all in: complete rebrand, conversion-focused website, local SEO domination across a 25-mile radius, commercial market expansion, and social media that kept the phone ringing.

Result
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
$26,240
New Revenue (6 Months)
60 Days
Time to First Leads
Fully Booked
Calendar Status
View Case Study

Construction Marketing Challenges

These are the problems we solve for businesses like yours.

Paying for Shared Leads

Thumbtack, Angi, and HomeAdvisor sell the same lead to 3 to 5 contractors. You're bidding against competitors for a prospect who's price-shopping by default. SEO brings you leads that are exclusively yours.

Invisible for "Contractor Near Me"

A homeowner just searched "general contractor near me" and called the first company that showed up. If that's not you, it's someone else getting the $50K kitchen remodel.

Google Profile Collecting Dust

Your competitor has 150 reviews with project photos and regular updates. Your profile has your phone number and a blurry logo. Google picks the business that looks alive and active.

Seasonal Feast-or-Famine

Spring and summer are booked solid from referrals. Winter is dead. SEO fills the slow months because homeowners plan renovation projects year-round, even when they're not ready to break ground.

SEO vs Lead Gen Platforms

Why construction companies are ditching Thumbtack and Angi

SEO

  • Every lead is exclusively yours, not shared with 5 competitors
  • No per-lead fees: organic traffic costs nothing once you rank
  • Homeowners who find you on Google trust you more than a lead platform match
  • Compounds over time: last month's SEO work still generates leads this month
  • Your Google Business Profile becomes a 24/7 sales tool

Thumbtack / Angi / HomeAdvisor

  • $50 to $100+ per lead, shared with 3 to 5 other contractors
  • Prospects are price-shopping by default on lead platforms
  • Zero brand building: you're just another name in a list
  • Platform controls your visibility and can raise prices anytime
  • No lasting asset: stop paying, stop getting leads

SEO Services for Construction

Tailored seo solutions for construction businesses.

Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:

Local SEO for Contractors

Rank for "contractor near me," "home builder [city]," and every service + location combo your customers actually search.

  • Google Business Profile optimization with project photos
  • Service area pages for every city you work in
  • Review generation strategy for completed projects
  • Local citation building across contractor directories
Learn about Local SEO

Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:

Technical SEO for Construction Sites

Fix the backend issues keeping your construction website off page 1. Speed, structure, and schema markup that Google rewards.

  • Core Web Vitals and mobile speed optimization
  • Contractor-specific schema markup (LocalBusiness, reviews)
  • Site architecture built for service + location pages
  • Crawl error cleanup and indexing fixes
Learn about SEO

Your customers have questions. Is your website answering them, or is a competitor? If not, you need:

Content Strategy for Builders

Turn your project experience into content that ranks. Before/after showcases, service guides, and local market pages that attract homeowners.

  • Project case study pages with photo galleries
  • Service-specific keyword targeting
  • Seasonal content planning for construction cycles
  • Topical authority building in your trade specialties
Learn about SEO

Is your website getting you new clients? Can you handle more? If not, you need:

Review & Reputation Management

More 5-star Google reviews means higher rankings and more trust. I set up systems that make getting reviews easy after every completed project.

  • Automated review request workflows
  • Review response templates and management
  • Reputation monitoring across platforms
  • Review showcase on your website
Learn about Local SEO

What to Expect

A realistic seo timeline for your construction business.

Day 30

Foundation

Technical audit and quick wins for your Construction site

  • Full technical SEO audit complete
  • Google Business Profile optimized
  • Analytics and tracking configured
  • Priority keyword targets identified
Day 60

Growth

Building authority and expanding Construction search visibility

  • Content strategy in motion
  • Local citations and links building
  • First ranking improvements visible
  • On-page optimizations complete
Day 90

Results

Measurable growth in traffic and leads

  • Keyword rankings improved
  • Organic traffic increasing
  • Lead generation active
  • ROI calculations possible

SEO for Construction Case Studies

2 projects showcasing real results.

Learn More

Articles about seo for construction businesses.

How to Optimize Your Google Business Profile

How to Optimize Your Google Business Profile

Step-by-step guide to optimizing your Google Business Profile for better local search visibility. Learn NAP consistency, categories, reviews, and posting strategies from 15+ years of local SEO experience.

8 min read

SEO for Construction FAQs

Common questions about working with us.

Lead gen platforms charge $50 to $100+ per shared lead. SEO generates exclusive leads at no per-lead cost. It takes 2 to 4 months to build traction, but once you rank, every call is free and yours alone. Most of my contractor clients use lead gen short-term while SEO builds momentum.

The highest-value keywords combine your service with your location: "kitchen remodeler Denver," "general contractor Colorado Springs," "home addition [city]." I also target project-type searches like "how much does a basement finish cost" that capture homeowners in the planning stage.

Reviews are one of the top 3 ranking factors for local search. A contractor with 80 reviews will outrank one with 8, even with a less optimized website. I set up automated systems so requesting reviews after each project takes 30 seconds.

That's when it works hardest. Homeowners plan projects all winter, even if they don't break ground until spring. If you're ranking when they start researching, you're first in line when they're ready to hire. I build seasonal content strategies around your construction calendar.

It varies by market size and competition. SEO generates leads from people who searched for exactly what you do and called you directly. No shared leads, no platform fees. Results depend on your market, competition, and how aggressively we pursue rankings.

SEO for Related Industries

2 Construction Projects

Stop Paying $100 for Shared Leads

Find out how many homeowners search for construction services in your area every month, and how many of those calls your competitors are getting instead.

No Long-Term Contracts
Free 30-Min Strategy Call
Transparent Reporting
Kristian Kreaktive at Google Activate event

Your strategist

Kristian Kreaktive

Founder & Lead Strategist at Digital Marketing Services

17+ years of experience helping small businesses grow their online presence through strategic SEO, web design, and branding.

Google Certified 40+ Websites Built 5.0 Google Rating
Learn more about my approach

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.