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SEO × Home Services

SEO for Home Service Companies

Someone just searched "plumber near me" and called the first company that appeared. If that's not you, it's a $500 service call you'll never know about. SEO makes sure you're the one they find. Backed by 3 Case Studies.

home services seo plumber seo hvac marketing home service leads local service seo
3
Case Studies
0
Industries
2
Cities
2
States
100%
Success Rate
If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days
you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back

Featured SEO for Home Services

Sealwise Epoxy brand logo featuring an interlocking geometric diamond icon in dark navy with cream fill, paired with bold uppercase SEALWISE wordmark on a clean white background
Professional ServicesConstruction BrandingLocal SEO

How a Forced Name Change Became the Best Thing That Happened to a Colorado Springs Epoxy Company

A cease and desist letter forced a name change. Instead of panicking, they went all in: complete rebrand, conversion-focused website, local SEO domination across a 25-mile radius, commercial market expansion, and social media that kept the phone ringing.

Result
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
$26,240
New Revenue (6 Months)
60 Days
Time to First Leads
Fully Booked
Calendar Status
View Case Study

Home Services Marketing Challenges

These are the problems we solve for businesses like yours.

"Near Me" Searches Go to Competitors

Every day, people in your service area search "[service] near me" on their phone and call the first result. If your company isn't in the top 3 on Google Maps, those calls go to someone else.

Google Ads Eating Your Margins

You're paying $30 to $80 per click for emergency searches like "AC repair near me." Half those clicks don't convert. SEO generates the same calls without the per-click tax.

Seasonal Demand Swings

HVAC companies are slammed in summer and slow in winter. Plumbers spike after freezes. SEO smooths the curve by keeping your phone ringing during shoulder months when paid ads get too expensive to justify.

Reviews Stuck at Single Digits

Your competitor has 200+ Google reviews. You have 12. Customers pick the company with more reviews because it feels safer. A review strategy is the fastest way to climb Google Maps rankings.

SEO vs Google Ads for Home Services

Why the smartest home service companies invest in both

SEO

  • Zero per-click cost on "near me" and emergency searches
  • Organic calls convert higher because searchers trust organic results more
  • Compounds over time: more content and reviews equals more visibility
  • Google Business Profile becomes your best salesperson 24/7
  • Dominates both map pack and organic results for lasting visibility

Google Ads / Local Service Ads

  • $30 to $80+ per click for home service keywords, rising every year
  • Traffic stops completely the day you pause your budget
  • Competitors can outbid you overnight and take your position
  • Click fraud wastes 15 to 20% of typical home service ad budgets
  • No lasting asset built from ad spend

SEO Services for Home Services

Tailored seo solutions for home services businesses.

Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:

Local SEO for Service Areas

Rank in Google Maps and "near me" searches for every city and zip code in your service area. This is where most home service calls start.

  • Google Business Profile optimization and management
  • Service area pages for each city and neighborhood
  • Local citation building across home service directories
  • Review generation strategy to outpace competitors
Learn about Local SEO

Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:

Technical SEO for Service Sites

Fast load times and mobile-first design matter when a homeowner needs an emergency plumber and has 3 seconds of patience.

  • Mobile speed optimization for on-the-go searches
  • Home service schema markup (LocalBusiness, Service)
  • Click-to-call and conversion path optimization
  • Core Web Vitals and indexing improvements
Learn about SEO

Your customers have questions. Is your website answering them, or is a competitor? If not, you need:

Content Strategy for Home Services

Answer the questions homeowners ask before they call: "How much does AC repair cost?" "When should I replace my water heater?" That content ranks and generates calls.

  • FAQ and cost guide content that ranks for research queries
  • Seasonal content planning around demand cycles
  • Service-specific landing pages for each offering
  • Blog content that builds topical authority in your trade
Learn about SEO

Is your website getting you new clients? Can you handle more? If not, you need:

Review & Reputation Management

Reviews are the single biggest ranking factor for home service companies on Google Maps. More reviews means more visibility, more trust, and more calls.

  • Automated post-service review request system
  • Review response templates and management
  • Reputation monitoring across Google, Yelp, and Angi
  • Review showcase integration on your website
Learn about Local SEO

What to Expect

A realistic seo timeline for your home services business.

Day 30

Foundation

Technical audit and quick wins for your Home Services site

  • Full technical SEO audit complete
  • Google Business Profile optimized
  • Analytics and tracking configured
  • Priority keyword targets identified
Day 60

Growth

Building authority and expanding Home Services search visibility

  • Content strategy in motion
  • Local citations and links building
  • First ranking improvements visible
  • On-page optimizations complete
Day 90

Results

Measurable growth in traffic and leads

  • Keyword rankings improved
  • Organic traffic increasing
  • Lead generation active
  • ROI calculations possible

SEO for Home Services Case Studies

3 projects showcasing real results.

Learn More

Articles about seo for home services businesses.

How to Optimize Your Google Business Profile

How to Optimize Your Google Business Profile

Step-by-step guide to optimizing your Google Business Profile for better local search visibility. Learn NAP consistency, categories, reviews, and posting strategies from 15+ years of local SEO experience.

8 min read

SEO for Home Services FAQs

Common questions about working with us.

Most home service companies see Google Maps improvements in 30 to 60 days. Organic ranking gains follow in 60 to 90 days. Within 6 months, SEO typically generates a steady flow of calls that costs nothing per lead. The speed depends on your market's competitiveness and your current online presence.

Both, ideally. Google Ads gets calls immediately but costs $30 to $80+ per click. SEO takes 2 to 4 months to gain traction but generates free calls forever after. I typically recommend running ads while SEO builds, then shifting budget as organic leads grow.

Your highest-value keywords combine your service with your location: "plumber Denver," "AC repair near me," "electrician [city]." I also target research queries like "how much does a furnace replacement cost" to capture homeowners early in their decision process.

Critical. Google uses review count, quality, and recency as major ranking factors for local search. A home service company with 100+ fresh reviews will consistently outrank one with 15 old reviews, even with a weaker website.

Yes. "Emergency plumber near me" and "AC repair today" are high-intent searches that SEO can capture. These searchers call the first number they see. Ranking organically for emergency terms means free leads on the most expensive keywords in your industry.

3 Home Services Projects

Stop Paying $80 Per Click for "Near Me" Calls

Find out exactly where your home service company ranks for the searches that generate calls, and what it takes to get to the top.

No Long-Term Contracts
Free 30-Min Strategy Call
Transparent Reporting
Kristian Kreaktive at Google Activate event

Your strategist

Kristian Kreaktive

Founder & Lead Strategist at Digital Marketing Services

17+ years of experience helping small businesses grow their online presence through strategic SEO, web design, and branding.

Google Certified 40+ Websites Built 5.0 Google Rating
Learn more about my approach

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.