What is Home Services SEO?

Homeowners search locally, 'plumber near me,' 'electrician in [city].' Google Business Profile and local pack rankings drive most calls. If you're not visible in local search, you're invisible to most potential customers actively looking for help.

Focus on reviews (volume and recency), respond to all reviews quickly, optimize for specific neighborhoods or services they ignore, build local citations consistently, and create genuinely helpful local content. Big companies often neglect local details.

Extremely important. Reviews are the #1 factor customers consider. Google uses review signals for local rankings. Aim for continuous review flow, not just volume but recency. A business with 10 reviews this month outperforms one with 100 reviews from years ago.

Only if you can create genuinely unique, valuable content for each. Generic pages with just the city name swapped are doorway pages and can hurt you. If you have real presence (reviews, jobs, team) in a city, create a unique page. Otherwise, one service area page is better.

Plan content and ads for seasonal spikes. Build HVAC content before summer/winter peaks. Push maintenance during slow seasons. Diversify services if possible, plumbers who also do water heaters smooth seasonal dips. Adjust ad budgets seasonally.