What is Review Management?
TL;DR
The practice of monitoring, generating, and responding to online reviews. Reviews are a major Local SEO ranking factor and hugely influence customer decisions. A review management strategy includes asking happy customers for reviews, responding to all reviews (especially negative ones), and monitoring review sites beyond Google.
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Frequently Asked Questions About Review Management
Should I respond to every single review?
Yes, respond to every review, positive and negative. For positive reviews, a quick thank-you shows appreciation and encourages others. For negative reviews, a thoughtful response shows future customers how you handle problems. Most people reading reviews look at how businesses respond to complaints.
How do I get more Google reviews?
Ask at the right moment, right after a successful service when the customer is happy. Make it easy with a direct link (find it in your Google Business Profile dashboard). Follow up via email or text with the link. Train your team to ask naturally. Never offer incentives for reviews, that violates Google's policies.
Can I remove fake or unfair negative reviews?
You can flag reviews that violate Google's policies (spam, fake reviews, irrelevant content), but Google rarely removes reviews just because they're negative or you disagree. Document the issue, respond professionally, and focus on generating enough positive reviews that one negative one doesn't tank your rating.
What review sites matter besides Google?
Depends on your industry. For restaurants: Yelp, TripAdvisor. For home services: Angi, HomeAdvisor. For healthcare: Healthgrades, Zocdoc. For legal: Avvo. Check where your competitors have reviews and where your customers actually look. Google matters most for local SEO, but industry-specific sites influence decisions.
Terms Related to Review Management
Reputation Management
The practice of monitoring and influencing how your business is perceived online. This includes Review Management, respo...
Read definition Local SEOReview Velocity
The rate at which your business accumulates new reviews. Google values fresh, consistent reviews over a sudden burst fol...
Read definition Local SEOStar Rating
Your average review score displayed in Google Business Profile and search results. Higher ratings improve click-through...
Read definition Local SEOCitation Cleanup
The process of finding and fixing incorrect business information across the web. Old addresses, wrong phone numbers, and...
Read definition Local SEOData Aggregators
Companies that collect and distribute business data to hundreds of directories. The major aggregators (Data Axle, Locale...
Read definition Local SEOFranchise SEO
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