Local SEO Glossary
Dominate your local market. These Local SEO terms explain how to optimize your business for location-based searches and Google Maps visibility.
Learn about our Local SEO servicesCitation Cleanup
The process of finding and fixing incorrect business information across the web. Old addresses, wrong phone numbers, and...
Read definition Local SEOData Aggregators
Companies that collect and distribute business data to hundreds of directories. The major aggregators (Data Axle, Locale...
Read definition Local SEOFranchise SEO
Local-seo for franchise businesses with the added complexity of brand control and multiple operators. Franchisees need l...
Read definition Local SEOGBP Attributes
Details about your business shown in Google Business Profile, "Women-owned," "Wheelchair accessible," "Free Wi-Fi," "LGB...
Read definition Local SEOGBP Categories
Business categories you select in Google Business Profile that tell Google what type of business you are. Your primary c...
Read definition Local SEOGBP Q&A
The questions and answers section on your Google Business Profile where anyone can ask questions and anyone can answer....
Read definition Local SEOGeo-Targeting
Optimizing content and marketing for specific geographic areas. In Local Seo, this means targeting city names, neighborh...
Read definition Local SEOGoogle Business Profile
The free Google listing that displays your business in Maps and local search results (formerly Google My Business). Your...
Read definition Local SEOGoogle Maps Ranking
Where your business appears when someone searches directly in Google Maps. Rankings depend on Proximity Factor, Relevanc...
Read definition Local SEOGoogle Posts
Mini-updates you can publish to your Google Business Profile, offers, events, news, or products. Posts appear in your GB...
Read definition Local SEOHyperlocal Targeting
Focusing Local Seo efforts on very specific geographic areas, neighborhoods, ZIP codes, or even individual streets. Usef...
Read definition Local SEOLocal Citations
Any online mention of your business's name, address, and phone number. Citations appear on business directories, review...
Read definition Local SEOLocal Directories
Websites that list local businesses, Yelp, Yellow Pages, BBB, industry-specific directories. Listings on relevant direct...
Read definition Local SEOLocal Keywords
Search terms that include geographic qualifiers, "plumber Denver," "best pizza near me," "24-hour locksmith downtown." K...
Read definition Local SEOLocal Landing Pages
Web pages specifically optimized for local searches in each area you serve. If you're a plumber serving Denver, Aurora,...
Read definition Local SEOLocal Link Building
Earning Backlinks from locally relevant sources, local news sites, community organizations, chambers of commerce, local...
Read definition Local SEOLocal Pack
The box showing three local businesses with a map that appears for location-based searches (also called the "Map Pack" o...
Read definition Local SEOLocal Schema
Schema-markup specifically for local businesses, LocalBusiness, its subtypes (Restaurant, Dentist, etc.), and related sc...
Read definition Local SEOLocal SEO
A specialized branch of Seo focused on optimizing a business's online presence for location-based searches. Local SEO st...
Read definition Local SEOMap Pack
Another name for the Local Pack, the map with three business listings that appears in local search results. The map pack...
Read definition Local SEOMulti-Location SEO
Local-seo strategy for businesses with multiple physical locations. Each location needs its own Google Business Profile...
Read definition Local SEONAP Consistency
Keeping your Name, Address, and Phone number identical across every online listing. Inconsistencies (like "St." vs "Stre...
Read definition Local SEOProminence
How well-known your business is, one of three main Local Seo ranking factors. Google measures prominence through links,...
Read definition Local SEOProximity Factor
How close your business is to the searcher, one of three main Local Seo ranking factors. You can't change your location,...
Read definition Local SEORelevance (Local)
How well your business matches what someone is searching for, one of three main Local Seo ranking factors. Improve relev...
Read definition Local SEOReputation Management
The practice of monitoring and influencing how your business is perceived online. This includes Review Management, respo...
Read definition Local SEOReview Management
The practice of monitoring, generating, and responding to online reviews. Reviews are a major Local Seo ranking factor a...
Read definition Local SEOReview Response
Replying to customer reviews on Google Business Profile and other platforms. Respond to every review, positive ones with...
Read definition Local SEOReview Velocity
The rate at which your business accumulates new reviews. Google values fresh, consistent reviews over a sudden burst fol...
Read definition Local SEOService Area Business
A business that serves customers at their location rather than a storefront, plumbers, landscapers, cleaning services. O...
Read definition Local SEOStar Rating
Your average review score displayed in Google Business Profile and search results. Higher ratings improve click-through...
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Navigate the digital marketing industry. These terms explain common business concepts, agency termin...
Marketing Metrics Glossary
Measure what matters. These metrics terms explain how to track, analyze, and improve your marketing ...
Analytics Glossary
Turn data into decisions. These analytics terms cover tracking, reporting, and the tools that help y...
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Master email marketing. These terms cover everything from list building and segmentation to automati...
E-commerce Glossary
Sell more online. These e-commerce terms explain the concepts behind successful online stores and di...
Conversion Glossary
Turn visitors into customers. These conversion terms explain how to optimize your website for better...
Compliance Glossary
Stay legal and accessible. These compliance terms cover privacy regulations, accessibility standards...
Strategy Glossary
Plan for success. These strategy terms explain how to develop, execute, and refine your marketing ap...
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