What is Prominence?

Through signals across the web: how many quality backlinks you have, how often you're mentioned in articles and news, your total review count and velocity, citations in business directories, social mentions, and overall web presence. Famous landmarks and well-known businesses naturally have higher prominence.

In local search, yes. While national chains have more overall prominence, local businesses can win by excelling in their specific area. Strong local links, local press coverage, high review counts in your city, and deep local citations can make you the prominent choice for your neighborhood.

Months to years for meaningful improvement. There's no quick fix, prominence accumulates over time through consistent review generation, link building, community involvement, and press mentions. Treat it as a long-term investment, not a campaign with an end date.

Focus on reviews and local citations first, they're the most controllable factors. Get listed in the major data aggregators, claim all industry-specific directories, and systematically ask every customer for reviews. Local link building and press coverage take longer but have lasting impact.