What is Reputation Management?
TL;DR
The practice of monitoring and influencing how your business is perceived online. This includes Review Management, responding to complaints, monitoring mentions, and pushing positive content. For Local SEO, your online reputation directly impacts rankings and customer decisions. Address issues proactively rather than reactively.
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Frequently Asked Questions About Reputation Management
What's included in reputation management?
Monitoring reviews across all platforms, responding to reviews, tracking brand mentions, addressing complaints publicly and privately, encouraging positive reviews, and creating positive content that ranks for your brand name.
How do I monitor my online reputation?
Set up Google Alerts for your business name. Use review monitoring tools or check major platforms weekly. Search your business name regularly to see what customers find. Monitor social media mentions.
Can I remove negative reviews?
Rarely. You can flag reviews violating platform policies (fake reviews, irrelevant content), but platforms rarely remove reviews just because they're negative. Focus on generating positive reviews and responding professionally to negatives.
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