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B2C Service Marketing

SEO for Consumer Service Businesses

Stop burning money on Facebook and Instagram ads that deliver likes instead of customers. Get found by people actively searching for what you offer.

b2c marketing service business seo local business marketing customer acquisition
3
Case Studies
0
Industries
4
Cities
3
States
100%
Success Rate
If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days
you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back
Excellent
Based on 0 reviews
22+
Industries Served
17+
Years Experience
5
Google Rating
15+
Years in Business

What B2C Services Clients Typically See

Real outcomes from businesses like yours, within 6-12 months.

30+/mo
New Customers
Average new customer acquisition per month
$28K
Monthly Revenue
Average monthly revenue generated from organic leads
250%
Organic Growth
Average increase in organic traffic within 12 months
35%
Repeat Business
Average repeat customer rate from SEO-acquired clients

Featured B2C Services Case Study

Clean Cut Renovations logo with diagonal cut letterforms displayed on concrete building signage
ConstructionHome Services BrandingWeb Design

When the Logo Tells the Whole Story: Clean Cut Renovations

Brand identity and custom website design for a Vancouver, WA renovation contractor. A logo concept with a literal diagonal cut through the letterforms became the foundation for an entire brand system and custom website.

Result
One logo concept that expanded into a complete brand identity and custom website
Full Suite
Brand Assets
Custom Design
Website
Clark County, WA
Service Area
View Case Study

B2C Services Marketing Challenges

These are the problems we solve for businesses like yours.

Customer Acquisition Costs Keep Climbing

Facebook CPMs doubled in two years. Instagram reach cratered. You're paying more for each new customer while margins shrink. SEO flips that equation: cost goes down as results compound.

Social Media Dependency Is a Trap

One algorithm change and your reach drops 80% overnight. You don't own your followers. Meta does. Build a lead source on Google that you actually control.

Local Competitors Outranking You

Search your main service in your city. If competitors show up first, they're getting the calls that should be yours. Every day you wait, they get further ahead.

Reviews and Trust Are Everything

93% of consumers read reviews before choosing a local business. If your Google profile has 12 reviews and competitors have 200+, you're losing before the conversation even starts.

Is This Right For You?

We're not the right fit for everyone, and that's okay. Here's how to tell.

This is for you if...

  • You want predictable, long-term growth
  • You're tired of paying for ads that stop working
  • You have a quality service and want more people to find it
  • You're ready to invest in your online presence

This isn't for you if...

  • You need leads tomorrow (try paid ads first)
  • You're not willing to invest at least 3 months
  • You want guaranteed #1 rankings (nobody honest can promise that)
  • You're looking for the cheapest option available

SEO vs Facebook/Instagram Ads

Why smart service businesses are shifting to organic search

SEO

  • Customers find YOU when they're ready to buy (high intent)
  • Cost per customer decreases over time as rankings build
  • You own the traffic. No algorithm changes can take it away
  • Builds lasting brand authority and trust
  • Works 24/7 without daily budget management
  • Higher conversion rates: searchers have immediate need

Facebook/Instagram Ads

  • Targets people scrolling, not actively looking to buy
  • CPMs rising 15-25% year over year across platforms
  • Algorithm changes can tank your reach overnight
  • You're renting attention on someone else's platform
  • Ad fatigue requires constant creative refreshes
  • Stops working completely the day you stop spending
How It Works

Your Path to Growth

A simple, proven process from first call to measurable results.

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Free Discovery Call

We learn about your business, goals, and current challenges. No sales pitch, just an honest assessment of what digital marketing can do for you.

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Custom Strategy

We build a tailored plan based on your industry, competition, and budget. You'll know exactly what to expect before spending a dime.

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Execute & Optimize

We implement the strategy and continuously optimize based on real data. Monthly reports keep you in the loop with zero guesswork.

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Measure & Scale

As results compound, we identify new opportunities to grow. Transparent tracking so you always know your ROI.

Services for B2C Services

Tailored solutions for b2c services businesses.

Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:

Local Service SEO

Get found when customers search for your services in your area. Dominate Google Maps and organic results for the searches that drive real bookings.

  • Google Business Profile optimization and management
  • Service area targeting for every neighborhood you serve
  • Review generation strategy to build social proof fast
  • Local keyword targeting matched to how customers actually search
Learn about SEO

Your customers have questions. Is your website answering them, or is a competitor? If not, you need:

AI Search Optimization

When customers ask ChatGPT "best [service] in [city]" or Perplexity "who should I hire for [service]", your business needs to show up as the recommended choice.

  • Optimize for AI-powered search tools (ChatGPT, Claude, Perplexity)
  • Structure your online presence so AI recommends your business
  • Build the review volume and quality signals AI models prioritize
  • Monitor your visibility across emerging AI search platforms
Learn about AIO

Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:

Service Business Website Design

Your website is your 24/7 salesperson. Beautiful, fast, and designed to turn browsers into booked appointments with clear calls to action.

  • Conversion-optimized design that drives bookings and calls
  • Mobile-first build (most customers search on their phones)
  • Online scheduling and instant quote integrations
  • Customer testimonials and trust signals woven throughout
Learn about Web Design

Is your website getting you new clients? Can you handle more? If not, you need:

Service Brand Identity

Stand out in a crowded market with professional branding that builds recognition and trust before customers ever contact you.

  • Logo and visual identity that feels established and professional
  • Brand messaging that resonates with your ideal customers
  • Consistent design across website, social, and print materials
  • Brand guidelines so every touchpoint reinforces your identity
Learn about Branding

What to Expect

A realistic timeline for your SEO success.

Day 30

Foundation & Quick Wins

Technical optimization, Google Business, and baseline setup

  • Google Business Profile fully optimized with photos and services
  • Technical SEO audit complete: speed, mobile, and indexing issues fixed
  • Analytics and conversion tracking properly configured
  • Core service pages optimized with targeted keywords
Day 60

Visibility Growth

Content, citations, and local authority building

  • Local citations built across 50+ relevant directories
  • Service area and neighborhood pages published
  • Review generation strategy producing consistent new reviews
  • Initial ranking improvements for target keywords
Day 90

Steady Customer Flow

Consistent inbound leads from organic search

  • Google Maps and organic rankings for primary service keywords
  • Organic traffic increasing 30-60% from baseline
  • Trackable leads (calls, forms, bookings) from SEO
  • Cost per customer from SEO vs paid channels compared

B2C Services Marketing Investment

Transparent pricing. No hidden fees. Cancel anytime.

Starter

$2,800/mo
Monthly retainer

Get found by customers searching for products and services like yours. Build a steady stream of organic leads that replace expensive social media ads.

Includes

  • SEO (GET FOUND)$2,800/mo
  • Technical SEO audit & fixes
  • Google Business Profile optimization
  • Service area and neighborhood targeting
  • Monthly reporting dashboard
Get Started
Most Popular

Growth

$5,600/mo
Monthly retainer

Dominate both traditional search and AI-powered recommendations. Reach customers searching for products and services through every digital channel.

Includes

  • SEO (GET FOUND)$2,800/mo
  • AIO (AI Optimization)$2,800/mo
  • Everything in Starter
  • AI search optimization
  • ChatGPT and Perplexity recommendation placement
  • Dual-channel lead generation
  • Priority support
Get Started

Scale

From $8,300/mo
One-time setup + monthly

Complete digital transformation for consumer-facing businesses. From brand identity to conversion-optimized website, own every touchpoint where customers find you.

Includes

  • SEO (GET CHOSEN)$3,500/mo
  • AIO (AI Optimization)$2,800/mo
  • Website Design$4,700 one-time
  • Brand Identity$2,700 one-time
  • Everything in Growth
  • Conversion-optimized website
  • Professional brand identity
  • End-to-end customer acquisition system
  • Dedicated strategist
Schedule Consultation

30-Day Proof Period • Month-to-Month • Prices may vary based on competitive analysis

Our Guarantees to You

We believe in earning your trust, not locking you in.

Every solution is custom-made for your business. No cookie-cutter templates, no recycled strategies. If it doesn't work for your specific situation, we'll make it right.

30-Day Proof Period

See measurable progress within the first 30 days. We track everything so you can see exactly what changed and why.

Performance Guarantee

If we don't hit the agreed-upon targets, we'll work for free until we do. Your success is our reputation.

You Own Everything

Every design, every piece of content, every line of code: it belongs to you. Walk away anytime with all your assets.

Month-to-Month

No long-term contracts. Stay because it's working, not because you're locked in. Cancel anytime with 30 days notice.

Love It Guarantee

Not happy with a deliverable? We'll revise it until you are. Unlimited revisions on branding and design work.

Transparent Reporting

Monthly reports showing exactly what we did, what it cost, and what results it produced. No black-box marketing.

All B2C Services Case Studies

3 projects showcasing real results.

Learn More

Articles to help you understand b2c services marketing.

How to Optimize Your Google Business Profile

How to Optimize Your Google Business Profile

Step-by-step guide to optimizing your Google Business Profile for better local search visibility. Learn NAP consistency, categories, reviews, and posting strategies from 15+ years of local SEO experience.

8 min read

B2C Services Marketing FAQs

Common questions about working with us.

We work with a wide range of consumer service businesses: cleaning services, pet care, tutoring, fitness, personal care, photography, event planning, and more. The core local SEO strategy applies across service types, with customization for your specific market and customer behavior.

Social media ads target people scrolling their feeds. SEO reaches people actively searching for your services RIGHT NOW. Conversion rates from organic search are typically 3-5x higher than social ads because the intent is completely different. Plus, SEO compounds. Social ads stop the second you stop paying.

Most B2C service businesses see initial ranking improvements in 60-90 days, with a steady flow of organic leads by month 4-5. The timeline depends on your local competition and starting point. Unlike ads, the results keep growing and the cost per customer keeps dropping.

Local SEO is the great equalizer. Google's local algorithm heavily favors proximity, relevance, and reviews, not budget size. A well-optimized local business often outranks national chains in "near me" searches. We focus on the local signals big companies can't easily replicate.

Yes. Reviews are one of the top 3 ranking factors for local search, and they're the #1 trust signal for consumers. We set up automated review request workflows so happy customers leave Google reviews consistently. More reviews = higher rankings = more customers.

No. Social media still has value for brand awareness and customer engagement. But it shouldn't be your primary lead source because you don't control the platform. We recommend SEO as your foundation for predictable customer acquisition, with social media as a supporting channel for community building.

Other Home Services Industries

What Happens Next

After You Click That Button

No pressure. No surprises. Here's exactly what to expect.

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Book Your Call

Pick a time that works for you. The call takes about 30 minutes and there's zero obligation.

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Quick Intake Form

We'll send you a short form to fill out so we come prepared with insights specific to your business.

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Strategy Session

We'll walk through your current online presence, identify quick wins, and outline a roadmap, whether or not you work with us.

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Clear Proposal

If it's a fit, you'll receive a clear proposal with pricing, timeline, and expected outcomes. No surprises, no hidden fees.

3 B2C Services Projects

Stop Renting Attention on Social Media

Find out how many potential customers are searching for your services in your area right now. Let's build a plan to reach them.

No Long-Term Contracts
Free 30-Min Strategy Call
Transparent Reporting

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.