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SEO × Healthcare

SEO for Healthcare Providers

Patients search Google before they book. If they can't find your practice, they're booking with someone else. I help healthcare businesses rank for the searches that turn into appointments. Backed by 4 Case Studies.

healthcare seo medical seo doctor seo patient acquisition YMYL content
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Case Studies
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Industries
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Cities
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Success Rate
If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days
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Featured SEO for Healthcare

Laptop mockup displaying the PurePEG pharmaceutical e-commerce homepage with a blue molecular hero banner, navigation bar, product category badges, and featured categories section
EcommercePharmaceutical Web DesignBranding

E-Commerce Case Study: How a Niche Biotech Manufacturer Ranked #1 and Got Featured in AI Search

How I redesigned a 1,000-product scientific e-commerce catalog, achieved #1 Google rankings for key terms, and got featured in AI Overviews for a niche PEG chemistry market.

Result
Ranking #1 on Google with AI Overview features for a niche biotech e-commerce market
116
Organic Keywords Ranking
#1
Google Position (Cleavable Linker)
Yes
AI Overview Featured
View Case Study

Healthcare Marketing Challenges

These are the problems we solve for businesses like yours.

Patients Can't Find You Online

Someone just searched "best [specialty] near me" and your practice didn't show up. 77% of patients start their search on Google. If you're not ranking, you're invisible to people ready to book.

Google Holds Healthcare to a Higher Standard

Google classifies healthcare as YMYL (Your Money or Your Life) content. That means your site needs stronger trust signals, better credentials, and more authoritative content than most industries just to rank.

Reviews Are Making or Breaking Your Reputation

Your competitor has 200 Google reviews with a 4.8 rating. You have 12 from three years ago. Patients trust reviews as much as personal referrals, and Google uses them to decide who ranks in the Map Pack.

Multi-Location SEO Is a Mess

Each location needs its own Google Business Profile, unique content, and local citations. Most multi-location practices copy-paste the same content across locations, and Google penalizes that with lower rankings for all of them.

SEO vs Paid Ads for Healthcare

Why organic search wins for patient acquisition

SEO

  • Patients trust organic results over ads for healthcare decisions
  • Compounds over time: last month's content still brings patients this month
  • Builds E-E-A-T authority that Google rewards for YMYL content
  • No per-click costs that spike during open enrollment or flu season
  • Higher conversion rates from patients with genuine search intent

Google Ads / PPC

  • Healthcare CPCs range from $5 to $50+ per click depending on specialty
  • Traffic and appointments stop the moment budget runs out
  • Ads don't build the trust signals patients look for in healthcare
  • Click fraud and bot traffic inflate costs without real patients
  • No lasting authority built from ad spend

SEO Services for Healthcare

Tailored seo solutions for healthcare businesses.

Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:

Local SEO for Practices

Dominate "near me" searches and Google Maps for your specialty. Put your practice in front of patients who are ready to book.

  • Google Business Profile optimization for each location
  • Local citation building for healthcare directories
  • Review generation and reputation management
  • Location-specific content for multi-site practices
Learn about Local SEO

Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:

E-E-A-T & YMYL Content

Build the trust signals Google requires for healthcare content. Author credentials, medical accuracy, and authoritative backlinks that satisfy YMYL standards.

  • Provider bio and credential optimization
  • Medical content reviewed for accuracy
  • Authoritative health resource link building
  • Schema markup for medical professionals
Learn about SEO

Your customers have questions. Is your website answering them, or is a competitor? If not, you need:

Patient-Focused Content

Create condition and treatment content that ranks for the searches patients actually make. Educational content that builds trust and drives appointments.

  • Condition and treatment keyword research
  • Patient education content strategy
  • FAQ pages targeting common health questions
  • Blog content that builds topical authority
Learn about SEO

Is your website getting you new clients? Can you handle more? If not, you need:

Multi-Location SEO

Unique strategy for each location without duplicating content. Every office gets its own local presence, rankings, and patient pipeline.

  • Per-location Google Business Profile management
  • Unique location pages with original content
  • Local link building per market
  • Centralized reporting across all locations
Learn about Local SEO

What to Expect

A realistic seo timeline for your healthcare business.

Day 30

Foundation

Technical audit and quick wins for your Healthcare site

  • Full technical SEO audit complete
  • Google Business Profile optimized
  • Analytics and tracking configured
  • Priority keyword targets identified
Day 60

Growth

Building authority and expanding Healthcare search visibility

  • Content strategy in motion
  • Local citations and links building
  • First ranking improvements visible
  • On-page optimizations complete
Day 90

Results

Measurable growth in traffic and leads

  • Keyword rankings improved
  • Organic traffic increasing
  • Lead generation active
  • ROI calculations possible

SEO for Healthcare Case Studies

4 projects showcasing real results.

Learn More

Articles about seo for healthcare businesses.

How to Optimize Your Google Business Profile

How to Optimize Your Google Business Profile

Step-by-step guide to optimizing your Google Business Profile for better local search visibility. Learn NAP consistency, categories, reviews, and posting strategies from 15+ years of local SEO experience.

8 min read

SEO for Healthcare FAQs

Common questions about working with us.

YMYL stands for "Your Money or Your Life." Google applies stricter quality standards to healthcare content because inaccurate medical information can harm people. That means your site needs strong E-E-A-T signals: real provider credentials, medically accurate content, and authoritative backlinks. Generic SEO tactics don't cut it for healthcare.

Critical. Reviews directly influence your Google Maps ranking and are the first thing patients check before booking. I help practices build a systematic review generation process that grows your rating and review count month over month.

Yes. Multi-location healthcare SEO is one of the most common problems I solve. Each location needs its own Google Business Profile, unique content, and local citations. I build a strategy that gives every location its own visibility without duplicate content penalties.

I never include protected health information in any content or SEO work. Patient testimonials are handled carefully with proper consent, and contact forms are configured to meet HIPAA requirements. Your compliance comes first.

Healthcare SEO typically takes 60 to 90 days for initial ranking improvements, with significant patient volume growth at 4 to 6 months. The timeline depends on your specialty's competitiveness and how much authority your site already has.

4 Healthcare Projects

Ready to Fill Your Appointment Calendar?

Find out exactly where your practice ranks and what it takes to show up first when patients search for your specialty.

No Long-Term Contracts
Free 30-Min Strategy Call
Transparent Reporting
Kristian Kreaktive at Google Activate event

Your strategist

Kristian Kreaktive

Founder & Lead Strategist at Digital Marketing Services

17+ years of experience helping small businesses grow their online presence through strategic SEO, web design, and branding.

Google Certified 40+ Websites Built 5.0 Google Rating
Learn more about my approach

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.