Home Services Marketing: The Complete Guide to Getting More Calls
A proven marketing playbook for plumbers, HVAC companies, roofers, and contractors. SEO, Google Maps, reviews, and smart budget allocation to build a lead pipeline you own.
The Small Business Marketing Blog
I write about what actually works for small businesses. No fluff, no recycled agency advice, no "top 10 trends" lists that don't apply to your world.
Here you'll find in-depth SEO guides, web design breakdowns, branding strategies, and local marketing tactics. I also share book reviews, case studies from real client projects, and honest takes on industry trends that matter for your bottom line.
Everything is written for business owners who want to understand what they're paying for, not marketers talking to other marketers. If it doesn't help you make better decisions or earn more revenue, it doesn't get published.
Local Citation Building: The Complete Guide to Getting Listed Everywhere That Matters
Learn how to build local citations that help Google trust your business. A step-by-step guide to getting listed on the right directories, keeping your info accurate, and avoiding common mistakes.
Seattle SEO: Competing in the Pacific Northwest's Most Competitive Market
Seattle has 193,000+ tech workers, 70% college graduation rates, and 97+ SEO agencies fighting for attention. Here's how small businesses can actually compete in the PNW's toughest search market.
SEO Packages in Denver and Colorado: What Local Businesses Should Actually Pay
Colorado SEO pricing varies wildly by city, industry, and competition level. Denver businesses face different challenges than Colorado Springs or Boulder companies. Here is what SEO packages actually cost in Colorado, what they should include, and how to spot agencies that claim a local presence but operate from a cowork mailbox.
Technical SEO: What Every Business Owner Needs to Know
Technical SEO is the foundation that makes everything else work. Here's what business owners actually need to understand about crawlability, site speed, mobile-friendliness, and security, without needing a computer science degree.
Why I Use Astro Instead of WordPress (And the Performance Data to Prove It)
After building hundreds of WordPress sites over 15 years, I switched to Astro. Here's why, with real performance data from actual client sites.