SEO
What actually moves the needle for small businesses.
I've spent 15 years watching SEO change. The tactics shift every year, but the fundamentals stay the same: help people find what they're looking for, and make sure your business shows up when they do.
These articles cover everything from beginner-friendly guides to deep strategy breakdowns. I write about what works right now, not what worked three years ago. Every piece comes from real experience with real businesses, not theory from a marketing textbook.
If you're a small business owner trying to figure out where to start with SEO, or you've been burned before and want straight answers, start here.