PPC Advertising Glossary
Master paid advertising. These PPC terms explain how to run effective Google Ads campaigns and maximize your advertising ROI.
Learn about our PPC servicesAd Rank
The calculation determining where your ad appears in Google Ads results. Ad Rank = Bid × Quality Score × Expected Impact...
Read definition PPCCost Per Acquisition
The total cost to acquire one customer or lead through advertising. CPA = Total Ad Spend ÷ Number of Conversions. CPA is...
Read definition PPCCost Per Click
The actual amount you pay when someone clicks your ad. CPC varies dramatically by industry, legal keywords can cost $50+...
Read definition PPCGoogle Ads
Google's advertising platform (formerly AdWords) for Pay Per Click ads in search results, display networks, YouTube, and...
Read definition PPCPay Per Click
An advertising model where you pay each time someone clicks your ad, Google Ads, Facebook Ads, Microsoft Ads. PPC provid...
Read definition PPCQuality Score
Google's rating (1-10) of your ad's quality and relevance, affecting both Ad Rank and Cost Per Click. Quality Score is b...
Read definition PPCRetargeting
Showing ads to people who previously visited your website but didn't convert. Retargeting works because most visitors do...
Read definition PPCReturn on Ad Spend
Revenue generated for every dollar spent on advertising. ROAS = Revenue ÷ Ad Spend. If you spend $1,000 on ads and gener...
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Measure what matters. These metrics terms explain how to track, analyze, and improve your marketing ...
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Turn visitors into customers. These conversion terms explain how to optimize your website for better...
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Stay legal and accessible. These compliance terms cover privacy regulations, accessibility standards...
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Plan for success. These strategy terms explain how to develop, execute, and refine your marketing ap...
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