Web Design Glossary
From user experience to technical performance, these web design terms will help you communicate with developers and make informed decisions about your website.
Learn about our Web Design servicesA/B Testing
Comparing two versions of a webpage to see which performs better. You show version A to half your visitors and version B...
Read definition Web DesignAbove the Fold
The portion of a webpage visible without scrolling. Critical content, headlines, and Call To Actions should appear above...
Read definition Web DesignAccessibility
Making your website usable by people with disabilities, visual, auditory, motor, and cognitive. This includes proper Alt...
Read definition Web DesignCall to Action
An element prompting visitors to take a specific action, "Call Now," "Get a Free Quote," "Schedule Appointment." Effecti...
Read definition Web DesignCDN
Content Delivery Network, servers distributed globally that deliver your website from locations closer to your visitors....
Read definition Web DesignConversion Rate
The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or call...
Read definition Web DesignCore Web Vitals
A set of specific metrics that Google uses to measure user experience on web pages. The three Core Web Vitals are LCP (L...
Read definition Web DesignDNS
Domain Name System, the internet's phone book that translates Domain Names into IP addresses. When someone types your UR...
Read definition Web DesignDomain Name
Your website's address (like "yourbusiness.com") that people type to visit your site. Choose a domain that's memorable,...
Read definition Web DesignHeadless CMS
A content management system that separates content storage from website display. Unlike Wordpress where content and pres...
Read definition Web DesignHeat Mapping
Visual representation of where users click, scroll, and focus attention on your pages. Heat maps show what's working and...
Read definition Web DesignHosting
The service that stores your website files and makes them accessible on the internet. Hosting quality directly impacts P...
Read definition Web DesignLanding Page
A standalone web page designed for a specific campaign or goal, with minimal distractions and a focused Call To Action....
Read definition Web DesignResponsive Design
A web design approach that creates sites adapting seamlessly to different screen sizes and devices. Responsive design us...
Read definition Web DesignShopify
A hosted e-commerce platform for building online stores without technical expertise. Shopify handles Hosting, security,...
Read definition Web DesignSSL
Secure Sockets Layer (now actually TLS), security technology creating encrypted connections between servers and browsers...
Read definition Web DesignUser Experience
The overall experience a user has when interacting with a website or application, encompassing usability, Accessibility,...
Read definition Web DesignWCAG
Web Content Accessibility Guidelines, the international standard for web Accessibility. WCAG levels are A (minimum), AA...
Read definition Web DesignWireframe
A basic visual blueprint of a webpage showing layout and structure without colors, images, or final content. Wireframes...
Read definition Web DesignWordPress
The world's most popular content management system, powering about 40% of websites. WordPress is flexible, has thousands...
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SEO Glossary
Master the language of search engine optimization. From technical concepts to strategic terms, these...
AI Optimization Glossary
The future of search is AI-powered. Learn the terminology behind AI optimization and how to position...
Branding Glossary
Build a brand that stands out. These branding terms cover everything from strategy and positioning t...
Local SEO Glossary
Dominate your local market. These Local SEO terms explain how to optimize your business for location...
Content Marketing Glossary
Content is king. Learn the terminology behind content marketing, from strategy and planning to creat...
SEO Red Flags Glossary
Protect your website. These terms explain the warning signs, bad practices, and black hat tactics th...
PPC Advertising Glossary
Master paid advertising. These PPC terms explain how to run effective Google Ads campaigns and maxim...
Industry Glossary
Navigate the digital marketing industry. These terms explain common business concepts, agency termin...
Marketing Metrics Glossary
Measure what matters. These metrics terms explain how to track, analyze, and improve your marketing ...
Analytics Glossary
Turn data into decisions. These analytics terms cover tracking, reporting, and the tools that help y...
Email Marketing Glossary
Master email marketing. These terms cover everything from list building and segmentation to automati...
E-commerce Glossary
Sell more online. These e-commerce terms explain the concepts behind successful online stores and di...
Conversion Glossary
Turn visitors into customers. These conversion terms explain how to optimize your website for better...
Compliance Glossary
Stay legal and accessible. These compliance terms cover privacy regulations, accessibility standards...
Strategy Glossary
Plan for success. These strategy terms explain how to develop, execute, and refine your marketing ap...
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